Matthew Payne

Marketing Manager - Strategy | Projects | Execution +44 (0) 1202 979709
Marketing Capabilities Career History
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It is my belief that in this age of technological innovation and disruption, it has never been so important to put value in marketing… particularly within the digital space.

We live in a world of social influencers, high level content consumption, online reviews, chatbots, AI platforms and transparent interactions. To thrive as business today, the urgency to be digitally present whilst remaining authentic, has never been more prevalent.

In talent acquisition, my goal is to change the perception of marketing - from an unfathomable but ‘necessary expense’… to a valued and measurable factor in strategic business growth.

At Caspian One, marketing is bought into from board-level to consultants; empowered by a comprehensive understanding of the organisation, it’s people and brand messaging, the markets in which we operate, as-well-as our clients, candidates and partner’s needs.

Connect with me on LinkedIn, call or message me if you’d like to further discuss talent acquisition marketing… or motorbikes, guitars and folk-to-blues music!

Knowledge | Resources | Behind the Scenes

IR35 catch up // How should you be preparing for 2021?
In this article we discuss what's happened with IR35 to-date, where we are today and critically - how companies and contractors should be preparing for the release of IR35 in the private sector, April 6th 2021.
Managing your career in the face of uncertainty
2020 has been a year of crisis and disruption. Millions of people have been furloughed, saw their incomes significantly reduced – or are adapting to entirely new and strange working arrangements; remote or socially distanced....
Interview Checklist: For Remote Recruitment
The following information aims to highlight what candidates can expect when being recruited from home - while providing advice and an interview checklist to follow.
IR35 postponed to 2021 - an update from Caspian One
"While the Government's postponement of the IR35 legislation was seen as a welcome announcement by the industry, the added pressure of the COVID-19 outbreak is eating into the time available to better prepare and react, and as a result, the revised implementation date will appear much sooner than ex...
Remote work in exceptional circumstances
On Monday this week, following guidance set-out by the UK Government we decided to activate our business continuity plans and facilitate home working; across the entire business....
Welcoming new additions
This March Caspian One welcomes two new consultants - Joseph Poynter and Will Brown. Joining our successful North American division, these new starters will be supporting the growing demands of our clients in Toronto; focusing on UI and Java capabilities.